lessons & observations

 
 

Easy Builds, Uneasy Values

When building is nearly free, knowing what’s worth building becomes the scarce skill.

 

Hearing Your Users Through the Data

Collect customer input to balance quantitative metrics with the “why” behind them.

 

Double Diamond for Product Teams

Giving your product team a shared language for each stage of the work, and move faster.

 

Mapping Users to a Larger Strategy

Give your team a source of truth for who you build for within the company strategy.