💸 You Can’t Buy Your Way Out of Not Knowing Your Customer
Everyone in a large organization holds some of the pieces. The advantage goes to whoever starts sorting by color.
🤩 Weirdness is a Virtue
When the easy path is always open, weirdness has to be a choice, and so does the work of protecting it.
🛖 Easy Builds, Uneasy Values
When building is nearly free, knowing what’s worth building becomes the scarce skill.
🕵🏼♀️ Hearing Your Users Through the Data
Collect customer input to balance quantitative metrics with the “why” behind them.
🔶🔶 Double Diamond for Product Teams
Giving your product team a shared language for each stage of the work, and move faster.
📍 Mapping Users to a Larger Strategy
Give your team a source of truth for who you build for within the company strategy.