Lake Forest Hospital
Creative Director
I had the opportunity to reimagine the brand for Lake Forest Hospital, updating and elevating the look & feel by humanizing the hospital. The scope was every possible touchpoint: website and intranet, visual branding systems, environmental signage, and all print collateral including annual reports, philanthropy, and registration materials—I even art directed cake designs at my neighborhood bakery as gifts for a visiting hospital administration from Tokyo.
My favorite was a professionally printed “get well” family of greeting cards which hospital volunteers could offer to families, easily print on a laser printer, and deliver to the patient.
